Thursday, October 13, 2011

Spartan Holiday Wordmark

A few months ago I posted on the topic of wordmarks for periodicals. At the time I was deep into the design process for my own project, Spartan Holiday. I have been loath to mention it, wanting to roll it out once the print copies were in hand. But I am in striking distance of finishing, and I have a splash page up at that I would like to show up on Google searches. At the moment, you get 300 spoofs and Christmastime at Michigan State.

There's much more to come. I am extremely excited about this project, which represents an integration of longstanding interests within a durable format. The identity was inspired by mid-century package design, and was a collaborative project between Scott Gericke and me. I'm working with Scott on the design standards for the journal, and pretty intensively on the first issue. I won't publish any images from the mag until it's out, but I can say that the image in the banner above is a crop from a page in No. 1.

The identity is designed as variable two-color system. The palette at the top is the Richard Petty version.

For now, do me a small favor and click over to Spartan Holiday to goose the search numbers as we near the release date (sometime in November). The page gives some sense of what we're up to. Thanks in advance for the click.

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